If you’ve ever had to deal with the web to give your business visibility, you probably have some idea of the role online marketing plays in this process.
In this scheme of things, SEO has an extraordinary value. Schema has been around since 2011 and it has slowly evolved from an unconfirmed rumor to a near necessary component in a SEO strategy. If you aren’t familiar with Schema Markup, here are the quick facts. Schema is a language that you add to your website’s code that helps Google better understand your website.
It has become clear that schema markup is a pretty hot topic for some in the SERP.
Schema is a language or vocabulary to describe the content and structure of web pages, with the goal of helping web crawlers (like Googlebot) parse the meaning of content on websites.
Schema Markup tells search engines what different types of information is on your pages, so they can index it in a meaningful way. For instance:
- Learn the basic components of schema markup and how it’s useful to your SEO efforts.
- Understand what types of markup there are and their impact on your SEO efforts.
- Learn about the benefits of adding schema to your pages and how to do it right.
- Understand how to use schema in conjunction with other SEO tools (e.g., keywords, meta titles, descriptions and XML sitemaps).
- Tips for using schema with your mobile site or app.
- Learn how Google uses schema markup for Knowledge Graph cards, whether you’re creating your own or not.
- And more!
Schema is very simple to utilize, but very effective when used properly – it reinforces the value of your content as well as improves your search engine ranking.
With the rise of this practice and all the experts that take part in the process, it’s hard to keep up with the pace these days.
There are many studies that try to dilute those “best practices” that are being socialized in the SEO community. From these frequent tests, many SEO experts agree on many of the actions that have proven to act in favor of the visibility of a website.
However, there are other adjustments, mainly in the backend, that help Google understand your website more easily. Schema markup is one of them.
First of all, what is Schema Markup?
What is Schema really and why should we care about it? Schema markup is a set of microdata that a website owner can add to the code to help Google better understand their website.
Regardless of the type of service one offers, you will find schema markup that will help Google interpret your website. From a sports blog to a shoe store, it is possible to improve visibility with schema.
So why should we add Schema Markup to our website?
First of all, when Google scans our site, what it basically does is to read the code. It is believed that in this sense Google cannot fully understand the context behind the content.
It can be challenging to find the right words to explain your business and products. That’s why Schema exists. Schema is a language or vocabulary to describe the content and structure of web pages, with the goal of helping web crawlers (like Googlebot) parse the meaning of content on websites.
So, what can we do with Schema Markup?
With Schema markup, you can tell Google what type of place your business is, what it’s about and what it offers. This enables us to understand your content better, leading to more accurate search results and a better experience for users.
So when it comes to Google search, there’s an important question you should ask yourself: Do you want customers finding your website… or someone else’s? Because if you don’t mark up your site, they may never find you!
If your site isn’t currently marked up, it’s super easy for you to add these simple HTML tags.
So, the main idea behind this concept is to provide Google with the necessary context to understand our website. All in all, the goal is for Google to be able to provide the best search results.
On the Internet there are numerous utilities that will allow you to generate the schema code.
For example, the Review Scheme is appealing and conveys brand trust in the SERP, so many SEOs are trying to keep it. Regardless of these practices, we recommend keeping it natural and trying to meet Google’s criteria.
For this reason, we do not recommend modifying your Schema to keep the stars. In the end, all our work is aimed at helping Google understand our website.
Cheating the schema goes against this objective and could eventually lead to a penalty.
Frequently Asked Questions Schema
To incorporate the FAQ schema to our web page, it is necessary to first update the list of frequently asked questions for the homepage. This is because, unlike the Products schema, people won’t be able to see your commonly asked questions when they are on any other page on your website.
Google, Bing, and Yahoo all use the schema markup for their search engines. The structure of the schema uses markups and they also use microformat markups. Microformat is a set of rules that are meant to create specific markups for content, such as marking up a date or the media file.
Microdata is similar in that it is used to create a specific type of markup, but instead of doing so with micro formatting, it uses the HTML language in order to create the format.
In order to incorporate the FAQ schema to our web page, it is necessary to add the most frequently asked questions to the page before the schema is implemented. This will allow for Google, Yahoo, and Bing to properly index the page as a FAQ page. It will also allow us to best utilize all of the different sections involved in schema.
This type of FAQ schema provides several advantages, but the most important is that this type of schema uses a large proportion of space in Google SERPs, so we can stand out from our competitors.
In conclusion, schema is a valuable SEO tool that will help Google understand your site in more detail.
Are you ready to change the results of your website in the SERPs?