A higher ranking in search results is likely to increase traffic to a website. Therefore, SEO tactics are used to improve rankings. Such elements are known as Search Engine Optimization (SEO) techniques.
Many articles and experts recommend doing on-site SEO to attract search engine traffic, but few do more than list out related tactics. In this article, I’m going to outline all of the on-site SEO elements and explain how they can be improved to raise search rankings.
On-site SEO (also known as on-page SEO) is the practice of optimizing elements on a website (as opposed to links elsewhere on the Internet and other external signals collectively known as “off-site SEO”) in order to improve search engine ranking and visibility. This can involve optimizing both the content and HTML source code of pages on a site.
SEO at Hand is a full service Internet marketing agency offering professional SEO services in Canada. SEO at Hand offers a wide variety of web design, and search engine optimization services.
According to SEO, there are several main types of on-site techniques: keywords, tags, alt tags, meta description tags and links. Good on-site SEO is essential for any business that wants to show up in search engines and be found online. With more than 800 million different search queries being made every day, it is important to have an effective on-site SEO strategy.
On-site SEO includes elements such as the title attribute, alt attribute, description, and H1 tag of HTML documents; hyperlink management; keyword prominence, density, and placement; internal linking structure; and site structure.