How can you achieve a meaningful increase website traffic?
To achieve a meaningful increase in your site’s traffic, you need to understand the main levers of traffic:
Keywords: To support sustained growth in traffic, you need to grow your keyword footprint–the number of unique keywords that point to your site–over time. Otherwise, if your site only has a trickle of new traffic from new or unoptimized keywords, your site growth will slow down as your existing keywords become more saturated.
In a similar way, a page’s organic CTR (click-through rate) on Google search helps determine the likelihood that your site will show up at the top of a user’s search results page. For example, if a page receives a high CTR, it will likely outrank other lower-CTR pages above it. Plus, improving your organic CTR typically requires improving your content quality and using strong SEO best practices.
In order to achieve high growth, you’ll need a strategy that focuses on building your organic traffic. Many companies, especially newer ones, focus primarily on generating traffic through paid channels such as email marketing and social media.
While it’s important to have a presence on these platforms, organic search is still the biggest driver of traffic to websites. In fact, one study found that for nearly 50% of surveyed brands, organic search is their number one traffic source.
You can achieve significant increase website traffic by constantly creating and promoting content for the upper or middle funnel that ranks for certain keywords with significant volume.
Therefore, you need to know your baseline, where you’re starting from. If you have a quantitative baseline, it makes it much easier to overcome issues that may be holding you back from traffic growth. You can also work backward from that baseline, setting goals for yourself, and then use your efforts to meet or exceed those goals.
Creating the best content for a given keyword, and then a large number of links might come to the page based on that high content quality.
Naturally, it will take some time for the page to rank.
By studying the competition in advance, we will be able to understand in advance if we are able to rank, even if our domain authority is lower
There are many potential causes for a high Search Visibility score, but there’s only one way to get there; by understanding your competition. It isn’t an easy task, and it is often not as precise as you might like, but studying the competition can give you a clear understanding of what you need to do to beat them.
By studying the competition in advance, we will be able to understand in advance if we are able to rank, even if our domain authority is lower. We’ll also be able to see the backlink profile of each competitor and understand the types of pages that have previously earned high Search Visibility scores.
These insights into competitors will allow us to optimize our strategy and prepare for a long-term plan rather than just a hurried effort to hit the first page.
Domain authority also will clearly play a role. It is not possible to compete against a website that has been on the Internet for years and to which many, many others are pointing.
Site owners need to understand their traffic potential. If you’re a relatively new site getting traction, or a big brand with an established position, your traffic potential will be different.
Comparing your actual site performance to the competition is the best way to determine how much traffic you are genuinely capable of generating. Your goal should ultimately be to understand and grow your total number of visitors.
Therefore, you will need not only a very good content, but also time and a good amount of links pointing to your website.
But everything has to be supported by content
By considering the potential benefit, we can understand in advance that we will generate commercial benefits, and not just position ourselves for something that has no purchase intent.
There are a few steps you can take in order to give your site the best chances at success:
• Know the goals – What are you hoping to achieve?
• Know your competition – What are they doing?
• Identify SEO strengths and weaknesses – Where would you improve?
• Identify your traffic goals – Where do you want to end up?
• Review industry and keyword trends – Where is your industry going?
Instead of focusing on just one metric, start by looking at the big picture. That way, rather than exhausting yourself on an isolated SEO problem, you can see what the sources of your traffic are and how you can grow them.
The first thing to keep in mind is that a smart content strategy starts with delivering the most beneficial content.
It’s time to move beyond the superficial: the most beautiful and most engaging content isn’t always the most beneficial for your business’s bottom line.
Achieving positive results from a search visibility standpoint is as much about your content strategy as it is about the specific steps you take to get your content found.
And after sufficient time, dedication and positioning, the creation of more complex strategies can be considered.
Competition | Keyword Difficulty
What is a keyword difficulty score?
What is an average keyword difficulty score?
What on-page SEO factors can improve our keyword difficulty score?
What off-page SEO factors can improve our keyword difficulty score?
What impact does Google’s updates have on the process of improving the keyword difficulty score?
The world of search has changed. A few years ago, you could rank for a given keyword with the help of just a few links. Today, it’s not that simple – ranking high on search engines is a complex process that not everyone can understand, and there are no shortcuts to success.
The keyword difficulty review provides us with an overview of the competition. This is important to carry out on a given set of keywords, so that we can establish the complexity of the work we will have to do.
With this approach we can identify the competition that exists between keywords and the volume of searches that occur each month.
But we are missing some data: what is the potential value of each of these visits and, moreover, this topic has many other long tails that make it a much more important keyword?
Of course, we must continue to explore and create a thematic list that allows us to prioritize the content we generate.
Words with a high degree of difficulty are not the most suitable for most cases, since they are much more difficult to position in the short term.
This is due to the fact that even with excellent content, we will not be able to reach page one if we do not have a high domain authority.
In short, we are left to attack long tail keywords, which tend to always have less competition. It’s mostly about hard work. You have to be creative and attack a large number of keyword variations.
Search query traffic (the number of people typing your keywords into Google search) is a strong indicator of potential revenue. A big share of search query traffic translates directly into clicks, which translate directly into revenue.
How can you achieve a meaningful increase in your site’s traffic? Focusing on long tail keyword phrases is always a great way to built your content.
If you prefer not to focus on content, remember that paid search is still very much a viable option. Be sure to take a look at what your competitors are doing and see if there are any keywords that you could realistically rank for with a reasonable amount of effort.